We believe in cooperation, joining forces, and sharing objectives. 70 years ago, these beliefs gave
way to the birth of the 4×4, and today the same spirit inspires us when we unite with our partners in
the challenges we face.

Spirit of adventure, endless energy and the right dose of adrenaline to challenge one’s limits. Red Bull and Jeep’s DNA have many things in common.
Red Bull Kronplatz Cross’s participants will have to prove they are cut from the same cloth and to they have the technical training it takes to cross the finish line.

The North Face shares Jeep’s same values: freedom, authenticity, adventure, and passion. Together, Jeep and The North Face lead great outdoor challenges, telling stories about athletes who push themselves beyond their limits and discover unknown places. What will their next challenge be? Sign up now on The North Face Speaker Series so you don’t miss the preview!


Enthusiasm, sacrifice, concentration, landscapes. There will be plenty of moments that Alex will want to share with his fans during the Los Angeles-New York Foot-Race. Thanks to Kodak, all he will have to do it press the “share” button on his PlaySport camcorder and EasyShare M532 compact camera.


Passion, sharing, being part of something that is unique… this is the philosophy behind the creation and development of WM’s information channels, aimed to diffuse the Jeep brand, through the first and only website dedicated to the legendary American brand. Do you share the same passion?