For 70 years, the Jeep® brand has embodied a spirit of freedom and pride. From our founding in a world at war, through long years and countless miles, we’ve been battle-tested, weathered elements, and defied gravity. Behind our iconic seven-slot grille has always been a vehicle made well, with pride, by people who care. We seek out and conquer challenges that seem insurmountable because Jeep 4×4 owners do the same. As we enter the next 70 years, our commitment to producing the highest-quality vehicles and helping people find adventure in their world remains undimmed.
Now you can be part of our History and live the best moments of the last 70 years through original images, articles and video.
posted by Jeep® on 2012-02-10
Speaking of the Arctic… December has arrived, and if the snow isn’t flying already in your neighborhood, it’s sure to soon.
Don’t you wish you had a Jeep® Forward Control truck to get you through the workday?
This 1956 4×4 truck was designed by Brooks Stevens with a full-size cab over the engine to give plenty of room in the back, making it versatile and easy to modify into an airport service truck, delivery truck, wrecker, dump truck, fire truck, or other utility vehicle.
The engineering was based on the existing CJ-5 frame and wheelbase, and the vehicle was powered by the Hurricane F-head and L-head 4-cylinder engine.
Imagine the possibilities – just hook up a snowplow and get to work.
posted by Jeep® on 2011-11-16
The ZJ was officially introduced to the American market in March 1992, and was powered by a solid and secure 4.0-liter inline 6 cylinder engine. It differed from its “cousin”, Wrangler, in that it had a self-supporting body that made it more comfortable and practical in urban areas.
This new model arrived in Europe and was commercialized about one year later, in January 1993 when a new and powerful 5.2-liter V8 engine was added. The ZJ’s first redesign occurred 3 years after its European commercialization in January 1996, with the introduction of the new 2.5-liter turbo diesel engine, built by Italy’s VM Motori in Centro, Ferrara.
November 1997 was a month of great significance, as it witnessed the birth of the an engine of ever growing popularity in the Jeeper world, the mighty 5.9 V8 with 241hp.
posted by Jeep® on 2011-10-18
A wide range of great models have marked Jeep®’s 70-year history. Of these vehicles, the one that is most instantly recognized all around the world, is the Wrangler. The year 1997 saw the birth of the TJ Wrangler, one of the most successful models, whose production lasted for as many as 9 years, making a significant impact on the Jeep brand. The TJ had new and improved off-roading ability due to the huge changes in chassis, suspension, and axle. In 2003, the TJ Wrangler Rubicon arrived, offering the most capable Jeep Wrangler to date.
A few decades have gone by, but the tradition still continues. The all-new 2012 Jeep Wrangler Rubicon is ready to inherit the title of most capable with its new off-roading equipment and various options.
The TJ era witnessed a variety of standard models, from the SE to the Sport X and the Sahara, in addition to numerous specialty editions, including the 2003 Rubicon Tomb Raider Edition, 2004 Willys Edition, 2004 Columbia Edition, 2006 Golden Eagle Edition, and the 2006 65th Anniversary Edition.
The TJ Wrangler was extremely successful during its time, and it continues to be a popular model thanks to Jeep brand’s sturdy design. The TJ’s popularity, coupled with the Rubicon and all the other editions, make this vehicle a valuable part of the Jeep brand’s rich history.
posted by Jeep® on 2011-09-27
Retracing the journey of our first 70 years, we stopped at 1985. A crucial year in our history due to the birth of one of the models that best embodies our values: Jeep® Wrangler.
When it was born it was baptized with the name Yuppie Jeep®, perhaps with a little bit of skepticism. Time, however, consecrated it as an icon of adventure and freedom, as was confirmed by the 630,000 units sold.
Stay tuned, the story continues.
posted by Jeep® on 2011-09-21
Jeep Scrambler. If the name doesn’t evoke special memories, ask a collector.
Between 1981 and 1985, less than 30,000 CJ-8 (the name given to the model internally) vehicles were manufactured. The model’s rarity boosted its fame, making the vehicle a very popular and desirable car among collectors around the world.
Today it participates in car rallies and historical reenactments, and it deserves a seat of honor among the models that have made Jeep history for the past 70 years.
posted by Jeep® on 2011-08-04
Each Jeep is designed to offer the maximum “luxury” for the people who drive them and not “luxury” in the traditional sense of the word. As this Commando advertisement from the 1970’s shows, for us, luxury means “follow your own road, even when there is no road ahead of you.” Of course, we have added to our cars, leather seats and multimedia navigation systems, but our definition of luxury has remained the same: give you the chance to arrive. Wherever.
posted by Jeep® on 2011-08-04
For some, the World War II is just a story read in school books.
For those who witnessed it, like Jeep, the feeling is still alive. It’s in one of the trenches that started our legend; on those dangerous roads, with people dreaming about freedom. The American army’s 650,000 Jeep®s became a symbol of redemption and liberation. And when the war was over, the ex-soldiers, and afterwards many civilians, began requesting the same vehicle, for everyday purposes, that had distinguished itself so well during the many battles.
posted by Jeep® on 2011-07-11
Our 70th anniversary is the best time to think about the long road we have traveled, with our many vehicles and their constant evolution. Take, for example, one of the most recent additions to the Jeep® brand family: the Compass. The world first met our CUV at the 2006 North American International Auto Show. It seems like yesterday, but this year we have chosen to present great news for this model and give it a completely new design. With this new version, Jeep Compass presents itself as the best vehicle to bring our brand in every corner of the world and show how much our history is always looking for new challenges.
posted by Jeep® on 2011-07-11
Believe it or not, 2011 marks the Jeep® brand’s 70th anniversary. All really started a little before, in 1940, when the U.S. Army decided to produce a “light reconnaissance vehicle.” The result was the legendary Willys, the great grandfather of Wrangler, Patriot, Compass, Liberty and Grand Cherokee.
As we celebrate this huge milestone, and Jeep®’s seven decades of history, we can only wonder: what will the next 70 years bring?
posted by Jeep® on 2011-06-18
The Jeep CJ-6 was introduced for 1956, and was in production for just under 20 years. It was essentially identical to the classic CJ-5, just stretched by a massive 20 inches. This longer 101” wheelbase added substantial cargo space to the vehicle and was our answer to the endless requests for a roomier vehicle.
posted by Jeep® on 2011-06-15
We’ve known for years that there’s no better way to get the family over the river and through woods than in a capable SUV. We got started with the 1946 Willys-Overland Wagon. In two-wheel drive configuration, the Wagon could hold seven passengers and operate at a top speed of 65 miles per hour. Given the time, those were far from shabby figures.
