Jeep® & Harley-Davidson®: celebrating the partnership on the banks of the lake in Lugano.
The Swiss city of Lugano brought Jeepers and bikers together for the 26th Annual European H.O.G.® Rally, a 4-day event during which visitors had the opportunity to choose a Jeep® vehicle and confront themselves with different Jeep vehicle test-drives tracks.
The All-New Jeep® Compass, the compact SUV, immediately recognizable for its sophisticated design, was the core attraction of the event: visitors could drive it for the first time and test its capabilities. Two kinds of routes for different experiences: the first one consisting in artificial obstacles (bridge, bridge and twist) and the second, on the road.
The area attracted a lot of people for the traditional Zip Line, the flight hanging on a steel wire, where participants received a custom gadget with the claim of the event “Icons. It takes one to know one” The dark Grand Cherokee Night Eagle and the wild Jeep Renegade Desert Hawk, on show next to the Jeep stand, drew a crowd.
A barbershop and a nails artist for a real bikers and Jeepers style: this is the Jeep® Lounge. Into the traditional Jeep® area men could get their beards trimmed and a hair-cut, whereas women could get their nails customized with the logos of the two brands Visitors had the opportunity to purchase Jeep’s official merchandising and learn more about JOG (Jeep Owners Group).
Near the Harley-Davidson custom Bike Show, the Mopar stand showcased the extreme Jeep Wrangler with the new Mopar One Pack. Don’t miss the 20th Anniversary Harley-Davidson European Bike Week in Faaker See, Austria from September 5th to 10th. The Faaker See lakeshore is where Jeep® and Harley-Davidson® will once again join forces for the epic finale of the 2017 season.