FROM ROME TO GENEVA. A JEEP® CHEROKEE ADVENTURE
Arthur To is one of the youngest and most talented digital imagining film technicians who left his job working behind the scenes of a movie for a few days to take part in an adventure worthy of Hollywood, along with his crew.
A trip from Rome to Geneva, passing through all kinds of locations, along the most unconventional of routes.
To face this journey, he chose the 2017 Jeep® Cherokee, the perfect vehicle to tackle even the most difficult challenges.
He traveled from Rome to Florence, then on to Pisa, Genoa, Milan, the Swiss Alps, Bern, through the French Alps and Mont Blanc, ending up in Geneva. The young men drove the Jeep® Cherokee through the most beautiful cities on fascinating roads across Europe.
To document his trip, Arthur took his film camera along in order to capture, in his words “adventure across the Tuscan countryside”, “culture in Milan” and “the magnificence of the Swiss Alps”.
An amazing experience made possible thanks to the Jeep® Cherokee, that allowed this crew to reach places and shoot footage off the beaten track.
Read what he said about his trip:
“Following my most recent job, I decided to take a road-trip through Europe in order to clear my mind and relax. For me, nothing beats exploring the on the road. The ability to go anywhere and improvise your journey is the ultimate sense of freedom. To be able to look in the distance at a winding dirt road and wonder about it’s destination, but to spontaneously detour to find out where it leads to is a true experience of exploration.”