75 years of Jeep® Wrangler: a fun and freedom machine.
When you think about legendary off-road capability, outdoor adventures and open-air freedom, you think of Jeep® Wrangler. This is the vehicle that best represents the wild spirit of the Jeep® brand and, during these 75 years of history, it has gained the definition of ‘fun and freedom machine’. Designed for people who are not afraid to drive into mud, the Jeep® Wrangler expresses the customers’ personalities with endless possibilities of customization, becoming the most customized Jeep® vehicle worldwide.
Today, its line-up is offered with a choice of three configurations: Sport, Sahara and Rubicon, including a diesel and a petrol engine and two 4×4 systems available. The current Jeep® Wrangler is actually a direct descendant of the original Willys-Overland of 1941 and it combines off-road capabilities with the fun of the first and only 4×4 open air SUV in the marketplace. This link with the Willys makes the Jeep® Wrangler the icon of the brand because, through its predecessor, it kicked off the Jeep® legend and provided inspiration to what came afterwards, not only in terms of brand’s heritage, but also in the history of the automotive industry.
After the Second War, this model turned his name into CJ-2A, where CJ stays for Civilian Jeep®, and it was produced for thirty years, and through the different models that were launched in the period from 1946 to 1986, contributed to the transformation of the Jeep® models, from utility vehicles to lifestyle vehicles.
In 1986, the request for comfortable compact four-wheel-drive vehicles was growing and the CJ series was replaced by the first generation of Wrangler, the YJ. About ten years later, the second generation was introduced. It was the TJ, featuring nearly 80 percent of newly designed parts from the previous version, off-road capabilities were enhanced with increased ground clearance and more aggressive approach and departure angles. In 2003, another model enriched the legendary history of the Jeep® Wrangler. The new Rubicon ensured best-in class off-road performances and included many options that were not available on any previous Jeep® production. The current Jeep® Wrangler (JK) was introduced in 2007, an all-new frame, exterior and interior design, diesel and petrol engines and additional safety and convenience features.